Streams Mission in Action – The continuous and fast evolution of technology creates new and continuous change in customer expectations, Customers in turn expect a change in the methodology and timeliness of the services they receive and their interaction with their different service providers.
Such new and changing expectations by customers raises new and continuous challenges for organizations across all industries on how they carry out their duties internally and how they provide services in their targeted markets.
The transition of the business models and practices of organizations in order to keep up with the change of technology and hence live up to their customers’ expectations, has brought up, what is now a very popular term “Digital Transformation”.