Great customer experience is a key sustainable competitive advantage and differentiator, not just nice to have. “Customer communications management (CCM) is defined as the strategy to improve the creation, delivery, storage and retrieval of outbound communications, including those for marketing, new product introductions, renewal notifications, claims correspondence and documentation, and bill and payment notifications.
Customer Communications Management
Customer Communications Management
These interactions can happen through a widespread range of media and output, including documents, email, Short Message Service (SMS) and Web pages. CCM solutions support these objectives, providing companies with an application to improve outbound communications with their distributors, partners, regulatory bodies and customers.
-The customer communications space is fundamentally changing as communication channels such as the web, e-mail, mobile, and social media are added to the communication mix.
-Data-driven, multi-channel customer communications enable businesses to provide a personalized and more relevant customer experience, delivered through the customers’ channel of choice.
-With the increase in communications, paper has become the cause of many inefficiencies in processing. Every time a piece of paper is lost or damaged and disruption to your business occurs, your customers suffer, and you lose money.
-Your customer experience with your organization is valued according to their dealings and communications with your organization.
-Objectif Lune products together with Streams implementation services will create for your organization a seamless customer experience with end-to-end outbound communication management.